What is Shibuya-kei fashion?
Source:moreru mignon Shibuya 109 store
First of all, what is Shibuya-kei fashion?
Shibuya-kei fashion mainly refers to the fashion of the brands housed in the 109 building in Shibuya. Shibuya-kei fashion started to become popular around 1980, and in the late 1980s a style called shibu-kaji was born, based on American casual style. *Ame-kaji is an abbreviation of American casual
The appeal of Shibuya-kei fashion
Source:https://rakuten.co.jp
Today’s Shibuya-kei fashion tends to
favor a more subdued,
simple, and mature look
compared to the gal style of the past.
Shibuya-kei was originally dominated by girly, gal,
celebrity and casual styles,
but now there are more brands producing
feminine, mode and street styles, and a wider
variety of fashions have been introduced.
Shibuya-kei fashion recommendations for the Reiwa era
Source:https://rakuten.co.jp
A stylish denim-on-denim lookPair denim pants with a denim jacket
for a coordinated look. It’s simple,
so even accessories will stand out.
A long dress for a sporty look
Source:https://rakuten.co.jp
Pair a dress that can be worn on its own
with sporty sandals. This outfit is simple,
so it can be easily coordinated with anything.
For example, a cardigan or hoodie and heels
would also look stylish.
A stylish outfit
Source:https://rakuten.co.jp
The jacket and high-waisted pants come together as a set,
creating a stylish and cool outfit. Adding accessories to accentuate
the look makes it even more fashionable.
Speaking of Shibuya-kei, this is it! The ultimate classic look
Source:https://rakuten.co.jp
This is a strongly casual outfit that seems to be a revival of Shibuya-kei
fashion from the Heisei era. A baggy T-shirt and shorts create a cool look.
Pairing it with sneakers and a cap creates a unique and stylish look.
◇◆Shibuya-kei Fashion [5 Recommended Items!]
Here we will introduce five highly versatile and recommended items that are a must-have for those who want to try out Shibuya-kei fashion.
①EGOIST [Volume Puff Sheer Shirt]
Source: EGOISTofficial website
This cute, voluminous shirt also has a slimming
effect. It looks great buttoned up or unbuttoned,
as in this outfit, so it’s a must-have item.
It comes in light green, purple, and white.
②MURUA【Volume off-shoulder blouse】
Source: MURUAofficial website
This is an off-the-shoulder blouse that can be
worn by both young people and adults.
The design is simple, so it can be worn by anyone.
In the Reiwa era, we recommend wearing it with
bottoms that have a cinched waist.
③GYDA SAIDRIPPD【Skinny denim pants】
Source: GYDA SAIDRIPPDofficial website
These skinny denim pants go well with any top, making
them an extremely versatile item.
The distressed details on the thighs are the highlight,
giving them a sexy look and making your legs look slimmer.
Perfect for days when you want to dress up, or days
when you want to go in comfortable clothes.
④EMODA [Lace-up pointed shoes]
Source: EMODAofficial website
These pumps have a really cute ankle belt.
Highly recommended for anyone who wants to look
like a stylish, grown-up woman.
The key is to wear them in an outfit that shows them off.
⑤PINKY＆DIANNE [Cupra satin coat]
Source: PINKY＆DIANNEofficial website
This coat is elegant and has an appealing mature feel.
We recommend pairing it with a mature skirt.
You’ll look forward to going out.
Be careful not to pair it with voluminous
trousers, as it can look sloppy.
What did you think?
This time, we introduced you to Shibuya-kei fashion
that you can wear in the Reiwa era. Until recently,
Shibuya-kei fashion was seen as something only young people wore,
but in the Reiwa era it has grown into a brand that can be enjoyed
by adult women as well. Use the outfits introduced this time as a reference
and try to find your own style. This may be one way of enjoying fashion
that is only possible in this day and age.
